Justin Brown, arms crossed

Behavioral Intelligence · Leadership Development · Championship Culture

Justin Brown
VS Guesswork, Misalignment, Mediocrity, and Burnout

I made it to the NFL by mastering fundamentals and executing under pressure. Now I bring that same discipline — backed by validated behavioral science — to leaders and teams who refuse to compete on guesswork.

Book a Discovery Call   Explore the D.I.V.E. Framework
NFL
Professional athlete, wide receiver
CIC
Certified Innermetrix Consultant
D.I.V.E.
Define · Invest · Value · Execute — the framework
F-30
Trusted inside a Fortune 30 media company

Three ways to work together

Pick your arena

Every engagement starts with data, not opinion. Assessment first. Strategy second. Execution always.

Start Here

Assessments

Validated Innermetrix profiles that measure how you act and why you act — behavior and the motivation driving it — each with a certified one-on-one debrief.

  • Individual & executive profiles
  • Team composites & pair reports
  • 1:1 certified debriefs
See Assessments
Deepest Work

Coaching & Consulting

Executive coaching retainers and team programs built on the D.I.V.E. method — the same preparation discipline that separates professionals from amateurs.

  • Executive coaching retainers
  • Leadership team programs
  • Enterprise L&D partnerships
See Programs
On Stage

Speaking

Keynotes and workshops that move rooms — corporate leadership summits, sales kickoffs, athletic departments, and student-athlete programs.

  • Corporate keynotes
  • Half & full-day workshops
  • Athlete transition programs
Book Justin

"The coaching shifted my conflict-resolution mindset from avoiding conflict to finding solutions."

— People Leader, Fortune 30 media company
"Elite performers don't guess. They measure, they prepare, and they execute. Your leadership team should run the same way."
— Justin Brown, Founder, Value Solutions

The differentiator

Most assessments stop at behavior.
We measure the motivation under it.

DISC alone tells you how someone behaves. It can't tell you why — what actually drives them under pressure, and what will move them. Pairing the DISC Index with the Values Index closes that gap, and every profile comes with a certified human debrief, not just a report.

DimensionTypical DISC ToolType IndicatorsDISC + Values
HOW you act (behavior)✓ Included—✓ DISC Index
WHY you act (motivation)——✓ Values Index
Certified 1:1 debrief availableVariesVaries✓ With the $297 Breakdown

Swipe to compare →

Self-serve: the DISC + Values report ($197) or report + certified breakdown ($297). Team packages add composite mapping and pair reports.

Free · 2 minutes

The Guesswork Audit

Eight questions that reveal where your leadership decisions run on data — and where they run on gut feel. In final production now — the first-access list gets it the day it opens. No sales call attached.

Stop guessing. Start measuring.

A 30-minute discovery call is the first play. We'll map where your team is losing yards and what the data-first fix looks like.

Book a Discovery Call

The Story

From the Locker Room
to the Boardroom

Penn State. Oklahoma. A sixth-round pick to the Pittsburgh Steelers. Injuries ended my career — and rebuilding from that is where this work began. The whole story, including the chapter most bios skip, is below.

Justin Brown
Cheltenham → Wilmington

The definition of an athlete

Born in Cheltenham, PA and raised in Wilmington, DE, Justin played everything — football, basketball, baseball, track. His last two years of high school he narrowed to football: first-team All-Conference and All-State as a junior and a senior, and a scholarship to Penn State.

Penn State → Oklahoma

Varsity athlete, full-time student

Wide receiver and punt returner at Penn State — academic All-Big Ten as a freshman, and a Media Studies degree finished in three and a half years while playing. He transferred to Oklahoma for his final season and finished second on the team in all-purpose yards.

The NFL

Sixth round, pick 186

Drafted by the Pittsburgh Steelers, where he played two seasons before being claimed by the Buffalo Bills. Then a foot injury. Then a release. Then two more season-ending injuries — and a road that ended back home in Wilmington.

The Low

The chapter most bios skip

Justin battled depression, fear, and anxiety through the lowest stretch of his life. A local business owner challenged him to reengineer the exact process that had made him an NFL athlete — and run it on whatever came next. That challenge put him in classrooms first: substitute teaching at a public high school, then an associate teaching role at a private elementary school.

Value Solutions

The process, reengineered

That reengineered process became D.I.V.E. — Define, Invest, Value, Execute. Justin certified as an Innermetrix Consultant (DISC, Values, and Attributes indices) and today is President of Value Solutions LLC, training business leaders to understand their teams' behavior and motivation — including engagements inside a Fortune 30 media company.

NFL
Professional athlete, wide receiver
CIC
Certified Innermetrix Consultant
D.I.V.E.
Define · Invest · Value · Execute — the framework
F-30
Trusted inside a Fortune 30 media company

The story is the hook. The data is the offer.

See the framework that turns lived experience into a repeatable system for your team.

Explore D.I.V.E.

The Methodology

The D.I.V.E.
Framework

Four depths. One discipline. The deeper you go, the more pressure you can handle — and the further you separate from teams still splashing at the surface.

D
Depth 01 — Surface

Define

Name reality before you try to change it. Assessment data replaces assumptions: who is on this team, how do they behave under pressure, what actually drives them, and where are the gaps between role and capacity.

I
Depth 02 — Descent

Invest

Championship teams invest in fundamentals when nobody is watching. Individual development plans, coaching cadence, and skill-building matched to each person's validated profile — not a one-size-fits-all curriculum.

V
Depth 03 — Pressure Zone

Value

Alignment happens when people's work connects to what they genuinely value. The Values Index makes motivation visible, so leaders stop guessing what moves each person and start leading them the way they need to be led.

E
Depth 04 — Full Depth

Execute

Preparation means nothing without performance. Execution rhythms, accountability structures, and measurable benchmarks turn insight into wins — reviewed, scored, and improved like game film.

Take it with you

The D.I.V.E. One-Pager

A single-page breakdown of the full framework — how each depth works, what it produces, and how it maps to your team. Built to share with your leadership team before our first call.

Coming soon · Self-paced

The D.I.V.E. Course

Four modules, one per depth — Define, Invest, Value, Execute — with a workbook and manager application exercises for each. The framework without needing a date on Justin's calendar.

Make it yours

The framework is the same. Your seat isn't.

D.I.V.E. doesn't change from role to role — what changes is what it looks like in your chair, and what your own wiring does with it. These two take the method from general to personal.

D.I.V.E. for your role

Pick your role or industry and see the four depths applied to that seat — plus how each behavioral style wins in it. Sales manager, engineering lead, real estate team lead, founder, and more.

Find your role

The Development Binder

What you do about your results for the next twelve months: your wiring and the gap inside it, your superpower, your blind spots, a scoreboard you baseline yourself, and an evidence log of what actually changed.

See a sample binder

Innermetrix DISC + Values

Measure What
Others Guess At

Start with the validated profile. Add the breakdown when you want a trained consultant walking you through exactly what the data means for how you lead — because a PDF on its own has never changed how anyone leads.

Start Here

DISC + Values Report

Both indices in one report: DISC (how you act) and Values (why you act). Generated automatically the moment you complete the assessment.

$197 / person
  • DISC Index + Values Index
  • Combined written report
  • Delivered automatically on completion
  • $197 credits in full toward the Breakdown
Most Popular

DISC + Values Breakdown

The report plus the conversation that makes it land: a certified 60-minute session on what your profile means for the role you're in right now.

$297 / person
  • DISC Index + Values Index
  • 60-minute certified debrief
  • Personal development roadmap
Teams

Team Assessment Package

Full-team DISC + Values profiling with composite mapping, pair-comparison reports, and a facilitated team debrief session.

Custom · typical engagements $5K–$15K by team size
  • Individual profiles for every member
  • Team composite & gap map
  • Facilitated team debrief workshop
Scope Your Team

All assessments delivered on validated Innermetrix instruments · Administered by a Certified Innermetrix Consultant

Why this instrument

A report never changed how anyone leads. The debrief does.

Most assessment tools end at a PDF. Here, every profile — behavior and motivation together — is walked through one-on-one by a Certified Innermetrix Consultant, built for development rather than labeling. The instrument shows you the data; the debrief turns it into how you actually lead on Monday.

Compare for Your Organization

"The team results highlighted blind spots we didn't have language for before."

— People Leader, Fortune 30 media company

Coaching & Consulting

Training Camp
For Your Leadership

Assessment tells you where you are. Coaching gets you where you're going. Every program runs on the D.I.V.E. framework with measurable benchmarks — because "we'll know it when we feel it" is not a performance standard.

Executives

Executive Coaching Retainer

1:1 coaching for leaders carrying real weight — anchored to your DISC + Values profile and built around the decisions actually on your desk.

From $1,500 / month
  • DISC + Values profile + certified debrief included
  • Bi-weekly 1:1 sessions
  • Async access between sessions
  • Quarterly progress benchmarks
Apply for Coaching
Leadership Teams

Team Performance Program

A structured multi-month engagement that takes an entire leadership team through the four depths of D.I.V.E. — assessment through execution rhythm.

Custom · typical engagements $15K–$50K
  • Full-team DISC + Values baseline
  • Monthly facilitated working sessions
  • Pair & conflict-map coaching
  • Execution scorecard & review cadence
Scope a Program
Enterprise

Enterprise L&D Partnership

Multi-team, multi-quarter leadership development programs for organizations building assessment-driven culture at scale.

Custom · typical engagements from $25K
  • Custom program architecture
  • Manager enablement playbooks
  • Cohort-based delivery
  • Executive sponsor reporting
Start the Conversation

"A safe space to discuss challenges — with an outside perspective on the team we couldn't get ourselves."

— People Leader, Fortune 30 media company
"In the NFL, nobody improves by accident. Development is scheduled, measured, and coached. That's exactly how we run your program."
— Justin Brown

Keynotes & Workshops

A Voice That's
Been in the Arena

Audiences can tell the difference between a speaker who studied pressure and one who lived it. Justin's keynotes pair the locker-room story with frameworks your people can run the next morning.

Check Availability
Justin Brown holding a football

Signature talks

Built by pillar, tailored by room

Signature

Signature Story

The talk Justin wishes someone had given him: identity, transition, and building a life where the sport is the foundation, not the ceiling.

Stop Leading on Guesswork

Why most leaders manage everyone the way they'd want to be managed — and how behavioral data ends the most expensive guessing game in your organization.

Teams & Performance

Burnout & Conflict Under Pressure

Pressure doesn't build character — it reveals preparation. What sustained pressure actually does to a team: burnout in your steadiest people, conflict avoided until it costs you. How to spot both early and build the habits that hold under load.

Assessment · Intro

DISC & Values: An Overview

The instrument session. What the DISC Index measures (how your people act) and what the Values Index measures (why they act) — read live against real profiles, so a room leaves knowing what their own data would say.

Formats: Keynote (45–60 min) · Half-day workshop · Full-day intensive
Fees scoped to format, audience & travel — share your budget in the booking form

Live session

The live session is now a free workshop — the replay is $47 after, and every dollar you pay credits toward anything bigger. Details →

DISC & Values: An Overview

Sixty minutes on what the DISC Index measures (how your people act) and what the Values Index measures (why they act) — read live against real, anonymized profiles. The date is announced to this list first, and once it runs, every registrant gets the recording — live or not.

Free while we build the list. No sales call attached — the recording comes either way.

Results

Scoreboard,
Not Highlight Reel

Motivation fades by Friday. Measured behavior change doesn't. Here's what data-first development produces.

10
Leaders profiled in 3-D (one engagement)
7/7
Positive participant feedback, latest cohort
1
Custom leadership playbook delivered
+
Engagement extended beyond initial scope

Case Study · Enterprise Engagement

A Fortune 30 media company stopped leading on guesswork.

The Situation

A VP-led technology organization — talented, high-standards, deep on execution — was running team dynamics on instinct. Communication styles, motivations, and conflict responses were invisible, so friction got managed around instead of solved.

The Work

A multi-month engagement built on the D.I.V.E. framework: every leader profiled in three dimensions — DISC, Values, and Attributes — with composite team mapping, certified one-on-one debriefs, facilitated group sessions in a buddy format, and a dedicated in-person deep session for reflection and strategy.

What Changed

The team gained shared language for dynamics they previously had no words for. Blind spots surfaced — including the group's dominant high-stability pattern, its strengths, and its risks under change and speed. Conflict thinking shifted from avoidance toward solutions. The organization now owns a custom leadership playbook built from its own data.

Engagement Outcomes

  • 10 leaders profiled in all three dimensions
  • 7/7 participants reported positive value — zero detractors
  • Team pattern diagnosed with operating recommendations
  • Custom leadership playbook delivered and owned
  • Engagement extended beyond initial scope
  • Per-manager coaching requested for the next phase

    • In Their Words · Latest Cohort

    What the leaders said

    Breakthrough

    From avoidance to solutions

    "The coaching shifted my conflict-resolution mindset from avoiding conflict to finding solutions."

    The DISC breakdown of individual and team results was eye-opening — and the values “hit list” is a reference we keep using.People Leader, Fortune 30 media company

    Depth

    Depth you can’t rush

    "The in-person session was especially impactful — it created dedicated time for deeper reflection and strategic discussion."

    Practical strategies for conflict management, team dynamics, and burnout — and meaningful visibility into communication styles and motivations.People Leader, Fortune 30 media company

    Insight

    Language for the blind spots

    "The team results highlighted blind spots we didn’t have language for before."People Leader, Fortune 30 media company

    Trust

    An outside perspective

    "A safe space to discuss challenges — with an outside perspective on the team we couldn’t get ourselves."People Leader, Fortune 30 media company

    Peer learning

    Another point of view

    "The buddy format worked well — hearing another leader’s challenges and approach helped frame my own."People Leader, Fortune 30 media company

    Craft

    Thoughtful and practical

    "Discussions were productive — engaging, with thoughtful, practical responses to questions."People Leader, Fortune 30 media company

    Visibility

    Seeing the whole team

    "DISC assessments gave meaningful visibility into communication styles, motivations, and working preferences."People Leader, Fortune 30 media company

    Keeper

    A reference we keep using

    "The values and attributes “hit list” was useful as a reference — for effectiveness, motivation, and continual improvement."People Leader, Fortune 30 media company

    Swipe for more →

    Your team could be the next case study.

    Every engagement above started the same way: one call, one honest look at the data.

    Book a Discovery Call

    Get Started

    First Play:
    A Real Conversation

    30 minutes. No pitch deck. We'll talk about your team, where the friction is, and whether a data-first approach fits. If it's not a match, you'll leave with something useful anyway.

    Justin Brown

    Direct

    justin@justinbrownvs.com

    What happens next

    1. You'll get a scheduling link within one business day.
    2. Before the call, you'll receive a short intake — three questions, five minutes.
    3. On the call: your situation, the honest fit assessment, and a recommended first step with clear pricing.

    "Discussions were productive — engaging, with thoughtful, practical responses to questions."

    — People Leader, Fortune 30 media company